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Did you know that half of internet users avoid shopping online through fear that their financial information might be stolen¹?
Give your customers ultimate confidence in your site, with Extended Validation.

Find out more before you buy
Here, you’ll find answers to all your questions about Extended Validation (EV). You can also compare today’s best EV certificates in the table below.

This guide contains:

What is Extended Validation?
What will Extended Validation do for your site… and your business?
What will Extended Validation do for your online customers?
Who needs Extended Validation… you?
Compare Extended Validation SSL certificates

What is Extended Validation?

EV is the latest in SSL technology – and involves the most rigorous validation of your website and organisation. An EV SSL certificate will identify the organisation that owns your website – and clearly display this information in your visitors’ browsers. EV SSL also turns your visitors’ browsers green. This is fast becoming an instant sign of security.

But the green address bar isn’t just for show. It will toggle between the name of the SSL Certificate Authority that issued your SSL certificate AND the name of the company that owns your website. This makes it practically impossible for phishers to hijack your site or your online brand.

What will Extended Validation do for your site… and your business?

83% of consumers want more assurance their information is secure². By displaying the ‘green bar of trust’, EV proves that your site is safe – and your business is trustworthy. In fact, Extended Validation is preferred by 93% of online shoppers³. That means, if you have EV and your competitors don’t, customers will be more likely to choose your site over theirs.

EV also offers the best protection against phishing attacks, so your online business will never be targeted by phishers.

So, that’s better protection, enhanced confidence in your site and business – and potentially more online sales. Not bad for one certificate.

What will Extended Validation do for your online customers?

Although your customers may not know it, EV offers them the best protection against phishing attacks. This, coupled with encryption of up to the maximum 256 bit, means your customers couldn’t be safer shopping online.

The ‘green bar of trust’ will tell your customers they are safe on your site – and they can hand over their credit card details without worrying about their security. So, an EV SSL certificate makes online shopping a more relaxed experience.

Who needs Extended Validation… you?

Any bank, government department, or ecommerce site should have EV, as should anyone who wants the best protection against phishing attacks and ultimate confidence in their site and business.

EV is also good for anyone who wants to follow best practice and demonstrate top-quality website management to their board of directors or company stakeholders.

If this sounds like you, take a look at our range of EV SSL certificates below.

Choose an Extended Validation SSL certificate from our selection below – and combines today’s best protection with an instant, visible sign of security.

Is Extended Validation right for your site? And which certificate should you choose? Find out now with our wizard, or get in touch for impartial SSL advice.

1 www.verisign.com
2 Synovate/GMI Research, September 2008; Javelin Strategy and Research, March 2009
3 www.verisign.com