Google will boost your site’s ranking if you use https: you need an SSL certificate!


Have you heard about the recent announcement of Google concerning SEO, and wish to benefit from this news by adopting the https, but are unsure of how to do it? This article is for you!

Firstly, let's quickly review the Google announcement: in order to promote a safer Internet, Google has decided to encourage the adoption of https on all websites, by improving the ranking of websites that use https.

"Http" (HyperText Transfer Protocol) is the protocol used by all web browsers to exchange data over the Internet. "Https" is the same protocol, but the addition of the ‘s’ also signals that the site is secure (hence the "s" for secured).
To have the https on your own web pages, you will need to have installed an SSL certificate on your server.

An SSL certificate is an electronic file that:

  1. Asks browsers to "encrypt" all exchanges between them and your server during their visit
  2. Ensures the authenticity and integrity of communications to users visiting your site
  3. In some cases proves your identity to your visitors (more explanation below)

An SSL certificate is issued by groups known as Certification Authorities. There are many types of SSL certificates, with different specifications and price ranges that vary depending on your needs. SSL247® is a Platinum partner of several major Certification Authorities worldwide so we can offer you more than forty certificates to cover all your requirements.

Note that an SSL certificate is unique to a domain name (or IP address). This means that you cannot "borrow" someone else's certificate to secure your server.

But I do not need to secure exchanges on my site ... I do not have a platform with usernames and passwords, and I do not ask for information from my users!

It is not necessary to have a platform or an e-commerce site to go for https. The first reason why you should use an SSL certificate is mentioned by Google in its blog post: it's all about enhancing the installation of security measures on websites. Educating all Internet users to the presence of a green padlock in the address bar is the best way to generalise the encryption of data flowing across the Internet. The idea is that eventually, the absence of an https site will be a warning signal about the legitimacy of a site.

The second reason is just as, if not more interesting than the first: SSL certificates not only allow you to encrypt and authenticate all communications between your server and your users, but it also allows you to prove your identity to them.

Take our website for example. The presence of an SSL certificate results in the browser’s address bar turning green as well as displaying our name:

On Chrome

On Firefox

On Internet Explorer

In concrete terms, any SSL certificate purchased is tied to a particular domain name. To take a slightly extreme example, if you want to purchase an SSL certificate for, you must prove you are the owner of that site. It sounds obvious but it is an important factor.

In addition, some certificates require verification of the identity of the person or the owner of the site organisation. You will need to provide some official documents, and several phone calls will be set up. Interest: Once the certificate has been obtained and installed on your server, your identity will be displayed and viewed on all browsers! With this system, someone cannot buy an SSL certificate with your name and a site cannot masquerade as you, since its owner will be unable to pass through this system of identity verification. Therefore, clicking on the padlock will restore full confidence to any users questioning the legitimacy of your site.

This may be interesting, but also expensive, right?

SSL certificates are sold in differing price ranges, with varying benefits and features. Prices vary substantially in three broad categories, which correspond to our explanation above:

  • DV certificates (Domain Validation), perfect for encrypting all communication, but offer no proof of your identity.
    > See more details
  • OV certificates (Organisation Validation ) encrypt all your communications, display the name of your organisation in the details of the SSL certificate, and are available in all browsers.
    > See more details
  • EV certificates (Extended Validation ), encrypt all of your communications and display your organisation's name in the search bar of any browser. This is the case for our SSL certificate, as you can see from the above images.
    > See more details

The price of each certificate varies depending on the type and the Certification Authority. Our long-standing partnerships with leading Certification Authorities allow us to offer a large range of certificates covering all needs, and we provide dedicated support following your purchase as well as a access to MySSL®, our customised management platform.

Do you just want to encrypt your communications? Choose RapidSSL, the most affordable SSL Certificate available, and it is yours in just under 10 minutes.

Do you want to prove your identity to your website’s visitors? Choose a GlobalSign OrganizationSSL certificate - available within two days thanks to our dedicated pre-audit team!

Do you want your users to feel maximum confidence when they are on your site? Then the Symantec Secure Site Pro with EV SSL Certificate is for you! You will receive the best SSL certificate issued by the most known and recognised worldwide Certification Authority, Symantec. Each certificate also includes the famous Norton Secured Seal, which you can display on your web pages.

Why not start with a free SSL certificate? Valid for 30 days and available in 10 minutes, our GeoTrust FreeSSL certificate allows you to enter the world of SSL and understand how it works before purchasing a long term certificate.

Try our online wizard to help you find the certificate that best suits your needs:

Can we not just use a self-signed certificate?

Anyone can create an SSL certificate. However, it will not have been issued by a Certification Authority recognised by the manufacturer of your computer (Microsoft or Apple for 99% of cases). This means that every time a user tries to connect to your website, a message such as this one will appear:

Why would you wish to scare your users and convince them not to visit your site again? Do not use self-signed certificates if you want your site to be accessible to everyone.

But if I install a secure connection on all my pages, the load time will increase for my users...

The impact of installing a SSL Certificate will not necessarily have a detrimental impact on load time, unless you have significant traffic over great distances. Any decrease in speed can be improved by optimising the allocation of your resources on your servers.

You can decide which part of your site you wish to establish a secure connection on. But note that it is best not to switch a customer from https, http and https constantly throughout your site. In this case, you may find the loading time of your pages will suffer the most.

We suggest you try adding an SSL certificate on your server with our GeoTrust FreeSSL. Its validity of 30 days will give you ample time to measure the impact of your https pages, and adjust your hardware / software based on these results.

With over 10 years of expertise in SSL certificates, we have a great deal of experience and can help you with any queries you may have. Feel free to contact us at or You will benefit from the expertise of your dedicated Web Security consultant, who will be available for you on a fixed line and via e-mail.

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Posted on Tuesday 12 August 2014 by Hannah Smith

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