Canadadrugs.com’s conversion rate from customers using Internet Explorer 7, which displays the green EV bar, is 1.75%, 33.6% more than the 1.31% who convert on IE6, which does not display the green bar. What’s more, those on IE7 spend 27% more per order than those using IE6.
With the Christmas online shop well underway, the most visited sites are being secured by GeoTrust.
The November 2010 Alexa Netcraft Index, a monthly measurement of SSL certificates, found GeoTrust secures 35,311 unique domains among the 1 million most visited sites. VeriSign followed with 30,115 unique domains, and low-cost provider Go Daddy trailed behind with 27,171.
A new extension for the Firefox web browser makes it easy for any one to steal account logins from wifi users on unecrypted websites.
A 2009 survey has revealed nearly half of online shoppers abandoned their shopping carts or terminated orders because they didn’t feel secure.
In addition, 63% said they wouldn’t shop on a site that doesn’t have a security policy or trust mark, such as a site seal.
Security think tank 'Digital Society' has failed Facebook and Twitter on a recent security review because they don’t use complete SSL authentication.
A Facebook spokesman said the company has "been making progress testing SSL access across Facebook and hope to provide it as an option in the coming months." While a spokesperson for Twitter, said: “We take security seriously”.
George Ou, a policy director at Digital Society and author of the report card, said: "the vulnerability and easy exploitation [of] online services have been well known since 2007, [but] the lack of mainstream tech media coverage has allowed the online industry to sweep the problem under the rug for the past 3 years."
Between April and September this year, Britons lost nearly twice as much money to online fraud compared to the previous six months.
According to a report from VeriSign, the average amount victims lost rose from £352 to £697.
Earlier this month, Hotmail went from a ‘http’ to a ‘https’ site, giving its users better web security.
Before this, Hotmail users were only protected by https while they logged in. Now, all data will be encrypted thanks to Hotmail’s new SSL certificate, making it harder for hackers to intercept personal information.
Today, global software giant Symantec announced its website had been viewed over half a billion times in a single day, thanks to its VeriSign site seal.
According to an independent YouGov survey, commissioned by Norton by Symantec, British adults are set to spend an estimated 7.4 billion online this Christmas.