VeriSign: new seal, new benefits

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The Symantec secured seal is the most trusted sign of security on the internet, and it’s about to get even better. In April 2012, all Symantec site seals will automatically upgrade to include the power of the Norton name – and become ‘Norton Secured Seals’.

What does the new seal mean for sites secured by Symantec?

The new site seal has been tested extensively. Responses have been overwhelmingly positive, with 77% of consumers saying they recognise it – even before it has been launched! This level of recognition – of the merged Symantec and Norton brands – should bring with it greater assurance for visitors to sites featuring the new Norton Secured Seal.

Extra name, extra recognition
The power of the new Symantec/Norton site seal could be immense, when you consider:

  • Norton is ranked number one for online protection.
  • Compared to other seals, 94% of respondents said they would continue with an online purchase on sites featuring the new Norton Secured Seal. (Symantec rebranding tests. U.S. Online Consumer Study, February 2011.)
  • The existing Symantec site seal is viewed up to 650 million times a day.
  • Over 40 million desktops use Norton ‘Safe web’.

Increased recognition = extra assurance for your site visitors and customers = the potential for extra sales and conversions.

The easiest upgrade. Ever.
Sites that already feature the Symantec site seal don’t need to do anything. Site seals will automatically update to the new Norton Secured Seal on 15 April 2012.

Now is the time to go Symantec
Now is a great time to buy a Symantec SSL certificate – and reap the rewards of having not one but two security giants featured in your site seal. Get in touch to find out more today.

Why the change?
Since August 2010, Symantec has been owned by security giant Symantec – also owners of Norton. This new site seal is one of the many enhancements being made by Symantec to Symantec products, and there are still more to come.

As part of this merge, VeriSign SSL certificates will become Symantec SSL certificates. For example, the VeriSign Secure Site Pro Certificate will become the Symantec Secure Site Pro. However, when someone clicks for more information on your SSL certificate, the details will show that your site has been signed off by the Symantec Root CA.

Contact us for more information on changes to Symantec’s SSL certificates and the new Norton Secured Seal.